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Instead of learning from those mistakes as we enter the Biden era, the new Times initiative seems to double down on its lost-cause obsession with wooing angry conservatives, like John Cusack holding up that boombox. When democracy was most under assault from TrumpвЂ™s demagoguery, the Times often seemed to run from the fight. While its ads appealed for mostly left-learning new subscribers desperate for вЂњthe truth,вЂќ Times leaders seemed more obsessed with вЂњbalanceвЂќ when they hired climate-denying columnist Bret Stephens. Thus, the Times dispatched teams of reporters to Trump-ified country diners and coffee shops across West Virginia or Iowa, again and again and again, even though a) these right-wing voters never wavered in their support even after the 45th president did something that looked obviously stupid or corrupt to the cosmopolitan reporter asking the questions and b) no comparable effort was made to survey, say, barbershops in Black Detroit neighborhoods that voted 99% for Hillary Clinton. В» READ MORE: Saving journalismвЂ™s soul in the Age of Trump | Will Bunch

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In an anxious moment when the TimesвЂ™ core readers and a flood of new digital subscribers looked for leadership to defend truth, science, and the role of a free press, the Times instead dwelled on the question that Sulzberger and top editor Dean Baquet asked in a letter five days after that election: вЂњDid Donald TrumpвЂ™s sheer unconventionality lead us and other news outlets to underestimate his support among American voters?вЂќ

9, 2016, the Times has been largely obsessed with its seeming failure to understand the Trump movement, but also - more weirdly - its inability to forge some kind of connection with these huddled masses who seem to hate them. ItвЂ™s true that lack of trust in the media is widespread these days, but since the dark morning of Nov.

PompeoвЂ™s sources said that while the project obviously targets the deep media distrust held by conservatives - the kind of folks who go bonkers at rallies when Trump calls the American media вЂњenemies of the peopleвЂќ - it also looks to educate and woo recalcitrant readers on the left, as well as young people or others who tend to lack what journalism professors call вЂњnews literacy.вЂќ вЂњThe fact that we have a Supreme Court reporter whoвЂ™s a lawyer, or that we have a medical doctor writing about COVID - we know that stuff, but how do we get that across?вЂќ one Times insider told Vanity Fair, while another added: вЂњItвЂ™s about ensuring that people understand how and why we do what we do.вЂќ Sulzberger - is aiming to вЂњsort of win people overвЂќ with an amped-up effort to teach people how journalism works, вЂњto show the rigor we use in preparing our report.вЂќ PompeoвЂ™s sources told him the team - a top priority for Times publisher A.G. ThatвЂ™s the take-away from a recent report by Vanity FairвЂ™s Joe Pompeo into whatвЂ™s behind this monthвЂ™s somewhat opaque announcement from the Times that itвЂ™s launching a high-powered 10-member team, including three prominent journalists, aimed at addressing readersвЂ™ trust in the media, particularly in the so-called вЂњPaper of RecordвЂќ itself.

That may sound over the top, but I donвЂ™t know what else to say after learning that AmericaвЂ™s most influential newsroom - after more than four years of dozens of stories informing its largely left-leaning readers that Donald Trump voters still love Donald Trump - is doubling down on efforts to persuade media-bashing right-wingers to like them, and maybe even subscribe. The New York Times still desperately wants you, and theyвЂ™re coming back your way! Like, for the umpteenth time. Yo, Trump voters in rural Ohio diners! Wake up! ItвЂ™s time to put your MAGA hats back on, grind some bitter coffee and wipe the layers of grease off that Formica countertop. Hey, New York Times, Trump voters will always hate you.

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